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Sainsbury's
UK

Online Grocery Commerce

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  1. CHALLENGE

    Provide Sainsbury's customers with a cohesive experience across store, web, mobile and tablet, with the capacity to double the grocery chain's current annual sales.

  2. SOLUTION

    Built a new eCommerce platform that gave Sainsbury's customers a truly connected experience, with data shared across in-store, online and mobile channels. This helps our client understand what customers are buying and when, so it can personalize offers.

    The new technology offers key CX improvements, such as better navigation, multiple simultaneous promotions, a richer browsing experience, mobile optimization, click-and-collect, data-driven and personalized merchandising, in-store support tools, integration into 225 stores and a lot more

  3. RESULTS

    • It took Sainsbury's 14 years to reach £1bn annual sales online and the new platform gives them the capacity to double this.
    • The major program involved moving 8 million customer accounts, 4 million credit cards and 12 million orders - and was a resounding success. based on annual revenue, this also made it the largest grocery re-platform.

    "It's taken Sainsbury's 14 years to reach £1bn annual sales online, and this new platform gives us the capacity to double this. Wunderman Commerce has been a key partner in helping us transform our digital offer, managing the overall programme and more than ten third parties."

    Jon Rudoe, Digital and Technology Director, Sainsbury's